How could anybody think it was appropriate for Chief Keef to make a song about doing drugs with 50 Cent, a man who is twice his age? Why would anyone presume that a Chief Keef song needed a verse about Rick Ross driving his Bentley through a gang war?Īnd yet. So "Finally Rich," which shoehorns Keef in with the Young Jeezys of the world, certainly warrants a common critique-that mass-marketing this music lets the dreaded Major Label System cash in on a rubbernecking fascination with a destructive environment. The assumption has been that the artist's appeal falls into the familiar, lazily construed mold of the "gangster rapper."
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The mental gymnastics required to enjoy the music remain complicated, and it's understandable that some may look at "Finally Rich" and ask, "How can I root for an album that feels like a record label's attempt to monetize a community's pain?" Chief Keef's rise to fame happened without a record label, and Interscope has since struggled to figure out how to market someone with an open disregard for following the accepted formula for self-promotion. His songs are too immediate-not to mention fun to sing along with.Ĭertainly, there's always been a level of moral maneuvering involved in liking Chief Keef's music – the fact that an interview at a gun range with Pitchfork is at the center of his latest legal troubles is just one indication that peoples' reasons for their taste in music are not always tasteful. Keef talks way more about having money and doing drugs and continues to show that he cannot be classified as a one-note artist. Yet Keef's Interscope debut, "Finally Rich," contrary to what some may expect, is not a collection of songs about gun violence. In the span of a year, 17-year-old rapper and Englewood native Chief Keef went from being a kid caught with a gun to a poster boy for all of Chicago's violence.
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